About Us

TSA Brand Lab is the commercial partnerships division of The Sporting Agents (TSA), established to unlock greater value and opportunity for athletes and influencers beyond their primary platforms. Built on TSA’s trusted foundation in talent representation, Brand Lab focuses on creating meaningful, revenue-generating partnerships between talent, brands, and sporting properties.

We represent athletes and influencers across all sports, industries, and content genres, specialising in identifying, securing, and managing paid collaborations, endorsements, sponsorships, and long-term brand partnerships. Our role extends beyond introductions, we manage the full lifecycle of each partnership, including strategy, negotiation, contracting, and execution, ensuring seamless delivery and maximum value for both talent and brand.

In addition to individual talent partnerships, TSA Brand Lab sources and negotiates sponsorship opportunities for sports leagues, teams, tournaments, events, and commercial platforms. By aligning the right talent and properties with the right brands, we help increase visibility, unlock new revenue streams, and build authentic partnerships that resonate with modern audiences.

Through our global network, industry expertise, and hands-on commercial approach, TSA Brand Lab connects athletes, influencers, and brands, creating opportunities that drive growth, strengthen personal brands, and deliver proven commercial impact across sport, media, and entertainment.